Professor of Psychology, University of Konstanz
Department of Psychology
Projects
Political Elites and Inequality: Information, Heuristics and Policy
Research Interests
- Judgment and decision making
- Individual differences in decision making
- Risk perception and communication
- Memory-based decision making
- Medical decision making
- Ecological rationality
- Models of heuristics
Selected publications
Giese, H., Neth, H., Wegwarth, O., Gaissmaier, W., & Stok, F. M. (2024). How to convince the vaccine‐hesitant? An ease‐of‐access nudge, but not risk‐related information increased Covid vaccination‐related behaviors in the unvaccinated. Applied Psychology: Health and Well‐Being, 16(1), 198-215.
Gaissmaier, W., Tiede, K. E., & Garcia-Retamero, R. (2023). The Lure of Beauty: People Select Representations of Statistical Information Largely Based on Attractiveness, Not Comprehensibility. Medical Decision Making, 43(7-8), 774-788.
Witt, A., Toyokawa, W., Lala, K. N., Gaissmaier, W., & Wu, C. M. (2023). Social learning with a grain of salt. In Proceedings of the Annual Meeting of the Cognitive Science Society (Vol. 45, No. 45).
Toyokawa, W., & Gaissmaier, W. (2022). Conformist social learning leads to self-organised prevention against adverse bias in risky decision making. Elife, 11, e75308.
Bonner, C., Trevena, L. J., Gaissmaier, W., Han, P. K., Okan, Y., Ozanne, E., ... & Zikmund-Fisher, B. J. (2021). Current best practice for presenting probabilities in patient decision aids: fundamental principles. Medical Decision Making, 41(7), 821-833.